In an economic downturn people stop buying certain things. Like during the COVID-19 pandemic when discretionary spending went down. People who support fair trade may not buy or buy less at such a time, but clear value for money will remain important. Customers will look for value in different ways during financial stress. They […]
When you get stuck with social media go for a piggyback
Today I was bursting with enthusiasm about my shop. I took a selfie and drafted, scheduled and cross-posted on social media. The problem is, I am not always this enthusiastic. Does this sound like you? I am not social media savvy; I concede that my talents lie elsewhere. Nevertheless, it is essential I use social […]